Programme details

Master of Strategic Communication

The Master of Strategic Communication (MStratCom) program at UC equips individuals for careers in intricate professional media environments, including corporate communication, public relations, and advocacy.

Course description

The Master of Strategic Communication (MStratCom) is designed to prepare students for careers in sophisticated professional media sectors, such as corporate communication, public relations, and advocacy. Students will learn to create effective communications by leveraging a deep understanding of their audience and corporate aims, while also considering media ethics and utilizing diverse research and data analytics methods.

This program is particularly beneficial for individuals aiming to build competencies in public media relations and organizational communication, including those without prior experience in these domains or those wishing to redirect their career paths.

Immigration benefits

This course may qualify for the following visa rights:
In-study work rights
Partner visitor rights
Partner work rights
Post-study work rights

This course qualifies for 5 points if applying for residency under the Skilled Migrant Category.

Career Prospects

Students graduating from the Master of Strategic Communication program will possess advanced competencies in communication writing and editorial expertise across various media platforms. They will be equipped to spearhead professional and corporate communications directed towards clients, as well as extensive audiences and communities.

Graduates in Strategic Communication will discover that their abilities are in high demand within organizations engaged in public policy and advocacy, governmental bodies, public relations, and internal communications within corporations.

Additionally, opportunities may arise in diverse sectors such as news media, publishing, communication consultancy, non-profit organizations, social media, and strategic marketing.

Entry requirements

A minimum Grade Point Average of B in 300-level undergraduate courses is expected, or alternatively, you should have relevant professional work experience.

If English is your additional language, you are also required to meet UC’s English language requirements. University recognises the following English Language tests and courses:

International English Language Testing System Academic (IELTS Academic) – including online and One Skill Retake
Test of English as a Foreign Language Internet-Based Test (TOEFL iBT) – including Home Edition and Paper Edition #
CCEL English for Academic Purposes Level 2 (EAP Level 2) – including online
Cambridge English: Proficiency (CPE)
Cambridge English: Advanced (CAE)
Pearson Test of English (Academic) (PTE) – including online
New Zealand Certificate in English Language (NZCEL)
FluentIQ (*FluentIQ should be used where IELTS Indicator or TOEFL cannot be used)
LanguageCert
Trinity College London Integrated Skills in English (ISE)
Duolingo English Test (DET)