Students will engage in critical thinking regarding the music industry and determine their desired positioning within it. They will collaborate on a diverse array of music events and experiences while becoming adept with industry-standard production tools. The Commercial Music curriculum places a significant focus on popular music genres, as well as emerging technologies and methodologies. Students will examine the impact of streaming and digital media on the music industry and investigate ways to innovate and function beyond conventional business models.

In addition to the core courses within their major, students will collaborate with peers from various disciplines to acquire skills in music content creation, online media, event organization, and production, as well as the making and releasing of recordings. The essential content of this qualification encompasses new musicology, the political economy of music, and music philosophy.