Programme
Feb
In a marketplace where products, services, and experiences are constantly competing for attention, this qualification equips you with advanced marketing knowledge for today’s dynamic business environment.
You’ll study marketing management and strategy, including marketing planning, customer experience, B2B marketing, sales and communication, international marketing, and emerging marketing trends. Your skills will be applied in a practical industry project with a local business or organisation, where you’ll tackle real business challenges or explore new growth opportunities.
By the end of this programme, you will have gained the skills and knowledge to pursue a career in sales and marketing. Potential roles include:
-Sales and Marketing Manager
-Retail Manager
-Marketing Researcher
-Market Analyst
-Advertising Specialist
-Public Relations Officer
-Roles in Global Business
-Positions in Multinational Corporations
Academic requirements:
-A Bachelor’s degree in any field excluding marketing and sales.
English Language requirements:
If English is not the first language, students must provide a result from a test or qualification on the acceptable alternatives.
| Test | Minimum Requirement |
| IELTS (Academic) | Overall score of 6.0, with no band lower than 5.5 |
| TOEFL iBT | Total score of 60, with a writing score of at least 18 |
| Cambridge English Qualifications | B2 First, B2 First for Schools, C1 Advanced, or C2 Proficiency with a score of 169, and no less than 162 in each skill |
| OET (Occupational English Test) | Minimum of Grade C or 200 in all sub-tests |
| NZCEL (New Zealand Certificate in English Language) | Level 4 (Academic) |
| PTE Academic (Pearson Test of English) | Score of 50, with no band lower than 42 |
| LanguageCert International ESOL | C1 Expert (overall PASS) with no less than 25/50 in each skill, or Academic test with a minimum score of 65 overall and no skill below 60 |
| Trinity College London ISE | ISE II with no less than distinction or 96 in any band |
This course may qualify for the following visa rights:
In-study work rights
