The  course curriculum emphasizes practical assessments, work-integrated learning, and engagement with real clients, ensuring that industry experience is woven throughout each academic year. This degree equips students with essential tools to cultivate a vibrant professional network from the outset, enabling them to develop a digital portfolio and a robust personal brand that will enhance their appeal to prospective employers. Throughout their studies, students will strengthen their writing and communication skills, grounded in both creative media and digital marketing principles.

Students will also gain specialized knowledge in their selected endorsement through project involvement and elective courses, with the option to further refine their focus in the third year. In the third year, students will have the opportunity to specialize in one of two endorsement areas: Creative media Digital marketing.